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Strategic Collaboration: Leveraging AI to Enroll Uninsured High-Utilizers into Medicaid

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Introduction: Addressing the Challenge of Uninsured High-Utilizers

Federally Qualified Health Centers (FQHCs) and hospitals are increasingly confronted with the dual challenges of managing high-utilizer patients—those who frequently use emergency departments (ED), inpatient, and outpatient services—and addressing the financial strain caused by uninsured individuals. High-utilizers often represent a small percentage of patients but account for a disproportionate share of healthcare costs. Many of these individuals are uninsured, leading to uncompensated care and financial instability for healthcare providers.

A strategic response involves partnering with hospitals to jointly review high-utilizer data across ED, inpatient, and outpatient settings. By identifying uninsured individuals who are eligible for Medicaid or low-cost insurance plans, and enrolling them accordingly, healthcare providers can improve patient outcomes, reduce unnecessary healthcare utilization, and enhance financial sustainability. Artificial Intelligence (AI) plays a pivotal role in this process by enabling efficient data analysis, patient identification, and streamlined enrollment procedures.

1: AI-Driven Identification of Uninsured High-Utilizers

Process: AI algorithms can analyze vast amounts of healthcare data to identify patterns indicative of high-utilizer behavior. By integrating data from ED visits, hospital admissions, and outpatient encounters, AI can pinpoint individuals who frequently use healthcare services. Moreover, AI can cross-reference this information with insurance databases to identify patients who are uninsured yet potentially eligible for Medicaid or subsidized insurance plans.

Product: Platforms like Health Catalyst's Data Operating System (DOS) provide healthcare organizations with advanced analytics capabilities. These tools can risk-stratify patients, predict readmission risks, and identify high-utilizers who lack insurance coverage. By leveraging such platforms, care managers can prioritize patients for outreach and enrollment efforts.Health Catalyst

People: Care managers and community health workers (CHWs) play a crucial role in this process. By utilizing AI-generated insights, they can focus their efforts on engaging high-risk, uninsured patients, educating them about available insurance options, and assisting them through the enrollment process.

2: Streamlining Medicaid Enrollment with AI

Process: Traditional Medicaid enrollment processes can be cumbersome, leading to delays and missed opportunities for coverage. AI can automate and streamline these processes by pre-populating forms, verifying eligibility criteria, and flagging incomplete applications. This reduces administrative burdens and accelerates the enrollment timeline.

Product: Solutions like Firstsource's Eligibility and Enrollment Services utilize intelligent workflows and machine learning to facilitate real-time patient enrollment and eligibility verification. These platforms can identify patients with Medicaid qualifiers, determine patient status in real-time, and gather necessary enrollment documents via mobile applications.Firstsource

People: Enrollment specialists and CHWs can leverage these AI-powered tools to guide patients through the enrollment process efficiently. By reducing manual paperwork and streamlining verification steps, staff can focus on providing personalized support to patients, addressing their concerns, and ensuring successful enrollment.

3: Real-World Applications and Outcomes

Case Study 1: UnityPoint Health's AI-Enabled Care Management

UnityPoint Health implemented AI tools to identify patients at high risk for unnecessary healthcare utilization. By leveraging the Health Catalyst® Data Operating System (DOS™) platform, they established a unified data source across care settings. This enabled care managers to prioritize patients for engagement effectively, leading to decreased unnecessary healthcare utilization and improved care coordination. Health Catalyst+1Southwestern Health Resources+1

Case Study 2: Southwestern Health Resources' AI Model for ED Utilization

Southwestern Health Resources collaborated with ClosedLoop to develop an AI/machine learning model aimed at identifying individuals at high risk for preventable ED visits. By intervening proactively, they were able to reduce unnecessary ED utilization, demonstrating the effectiveness of AI in managing high-utilizer populations. Southwestern Health Resources

Case Study 3: Fortuna Health's Medicaid Enrollment Technology

Fortuna Health developed technology to simplify Medicaid enrollments and renewals. By quickly screening for Medicaid eligibility, they helped hospital clients lower the number of uninsured patients and improve member retention for health-insurance customers. This approach not only improved patient access to care but also enhanced financial outcomes for healthcare providers. WSJ

Conclusion: Embracing AI for Sustainable Healthcare Delivery

In the face of stagnant Medicaid funding and rising operational costs, healthcare providers must adopt innovative strategies to ensure financial sustainability and improved patient care. Partnering with hospitals to jointly review high-utilizer data and enrolling eligible uninsured individuals into Medicaid or low-cost insurance plans is a practical and effective approach. AI technologies facilitate this process by enabling precise identification of high-risk patients, streamlining enrollment procedures, and optimizing resource allocation.

By embracing AI-driven solutions, healthcare organizations can reduce uncompensated care, improve patient outcomes, and enhance overall system efficiency. This strategic approach not only addresses immediate financial challenges but also lays the foundation for a more equitable and sustainable healthcare system.


Healthcare leaders are encouraged to invest in AI-powered tools and foster collaborations between FQHCs and hospitals. By doing so, they can proactively address the needs of high-utilizer, uninsured populations, ensuring access to care and financial stability in an evolving healthcare landscape.

Steve Shefveland
Founder and CEO at Emerging Global Services
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